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Online activities a success in challenging times
The sales force at Fancom has never spent so much time in its home territory as this year. In a normal year some of them usually travel abroad two-thirds of the time, but in this extraordinary year we have been forced to stay firmly at home since March. Nevertheless, Fancom has achieved some striking results.
New distributors
Precisely in these times is when our active and loyal distribution network has proven its added value for our global users. We are pleased that we were able to appoint another three new distributors in the important international growth areas of America and Asia this year. Mark Janssen, active for Fancom in a number of Asian countries, has this to say about the additions to our network: “In my region, personal contact in the business culture is extremely important. Fortunately, I can fully rely on our distributors to give their local customers expert advice on how to use our solutions. And, under the circumstances, I can support them well remotely, together with my Technical Service colleagues. We are getting handier all the time at coping with channels like video calls, webinars and online events. A great solution in these times, which we will continue to use in the future. Despite that, I still can't wait to be able to visit my customers again, and as soon as the situation permits, I will be back on the plane".
Record turnover
The expansion of our distribution network has resulted in us concluding this year with a record turnover in China. The Chinese market is showing strong development and our solutions perfectly match the market need for more efficient production of meat and eggs. “We now have an excellent base to support the Chinese ambitions. The market is changing and the sector is becoming increasingly professional at a rapid pace. Through our local partners, we can stay close to this market and respond quickly to changing needs", Mark says.
Maintaining this contact with the market is vital to Fancom. That is why we are continuing to invest in a well-trained, skilled network of distributors and importers. And we try to have a presence where our customers are as much as possible. Maybe a little less this year, but we are confident that travel will be possible again next year.
Forward
thinking